Discretion

You gotta love the staff at your local combini.

Whenever I go in to buy "feminine hygiene products", they always lovingly place the item into a brown paper bag then put it into the obligatory combini plastic bag, in spite of my futile insistence that I really don't need both bags, that I'd rather put the item straight into my bag and save a small island nation from being buried in paper and plastic waste.

Bless 'em for thinking they're doing me a favour and protecting me from the "embarassment" of everyone knowing, but in actual fact they are helping advertising the fact, cos everyone knows what the "brown bag" means...